Clean beauty is the integration of mega trends like natural cosmetics, health, wellness, social, ethics, and environmental responsibility. Consumers are becoming increasingly conscious, better informed, and more concerned about the safety and efficacy of products or ingredients they are putting into and onto their bodies. Originally starting in the foods industry, clean beauty has now become a mainstream concept in personal care. The clean beauty sector is hot and grew 42% from 2017 to 2018 with projected global sales of $22 Billion dollars by 2024 with the top selling clean beauty personal care categories being skin care followed by hair care (1).